Diageo has the greatest geographic coverage of any beverage alcohol company operating in Africa, where our brands are enjoyed in 40 countries across the continent. Diageo has a long established presence on the continent with the first recorded exports of Guinness to Sierra Leone in 1827. As well as Guinness, our businesses also produce and sell a range of local beer brands including Tusker, Senator Keg, Serengeti Premium Lager, Harp and Bell. Diageo is also the number one premium spirits company in Africa, with leading brands in their categories including Johnnie Walker Scotch whisky, Smirnoff vodka, Baileys and Captain Morgan rum. The company also produces a small number of carbonated non-alcoholic drinks including Malta Guinness and Alvaro.
Diageo Africa employs over 6,500 people (over 20% of Diageo’s total workforce worldwide) in its businesses in Africa, and many more indirectly through the production, distribution and promotion of its brands. Our people are critical to our success and we foster an inclusive, supportive environment where all our employees are valued, recognised and supported in reaching their full potential. We know that the growth of our business is fuelled by attracting and growing amazing people. From the moment our people start their careers with us we invest in their development and continue to do so as they progress through the organization – helping them to be the best they can be. We have a number of career development programmes in place which are aimed at accelerating the development of our internal African talent for leadership roles in the future. We are passionate about growing African leaders at all levels within our organization; leaders for Africa and leaders for the wider Diageo group.
Sustainable Business in Africa
We are proud of our long history in Africa, and are committed to investing long term in the continent while remaining profitable. But we have always believed that our success as a company is measured by more than just financial targets. Diageo’s approach to local economic development and corporate social responsibility with a clear focus on a partnership strategy has long been at the core of what we do. We are committed to generate shared value with the economies and communities in which we operate and will continue to invest in and explore new ways to secure sustained holistic growth through partnership and collective action.
A career with Diageo Africa
Africa continues to offer amazing growth opportunities for Diageo. This is opening up possibilities for talented individuals to join the region and be part of an exciting journey. We are looking for African leaders who are committed to a long-term career in Africa and who have the passion, energy and drive to grow our African businesses.