Position Summary
- Focus on macro environment with respect to technology, economics and global trends
- Focus on micro environmental factors and company positioning & strengths
- High competitive environment, both technically & socially challenging
- Fast changing market, dynamic from a competitive standpoint
KPI’s
- Responsible for defining and positioning commercial strategies and tactics to ensure commercial objectives are achieved.
- Responsible for developing, initiating and following up quantitative & qualitative market research campaigns.
- Recommend promotional cost budget and ensures that promotional does not exceed approved budget.
- Responsible for measuring the efficiency of specific marketing campaigns from quantitative and qualitative aspect.
- Develop methods to establish, develop & improve customer interface and consumer product marketing
- Responsible forecasting potential sales per segment, through research or client purchasing power, identifying customer needs and taking into account the competitive environment.
- Ensure marketing activities are compliant with applicable laws
- Communicate the organization’s culture and image to internal and external stakeholders
- Develop business plan.
- Manage risk pertaining to the department.
- Ensure accurate reporting and inform the Chief Executive Officer of trends & changes as it affects Commercial Department in LCC
Education
- First Degree in Business Administration, Marketing or a related discipline
- MBA will be desirable
Experience
- At least 10 years work experience of which 5 years heading the Marketing function of a large organization. Preferably a multinational plus Telecom Industry knowledge.
- Must live the MTN Values of Can Do; Integrity; Leadership; Innovation; Relationship
Professional Competencies
- Business Development
- Strong knowledge of marketing methods (market research, quantitative and qualitative analysis, advertising, channels, media, etc.).
- Strong knowledge of customer segments and needs.
- Contract Management
- Customer Focus
- Customer Satisfaction Measurement
- General Administration
- Marketing and Sales Acumen
- Proficiency in standard MS Office applications is required (Excel, Power Point)
- Problem Solving
- Product and Service Advice and Support
- Reporting
- Relationship Building
- Risk Management
- Stakeholder Relations Management
- Telecommunications Business Savvy
Behavioural Qualities
- People sensitivity (must be approachable)
- Leadership & People Management Skills
- Coaching & Developing
- Managing Accountability
- Team Building
- Good negotiation Skills
- Taking Initiative
- Results/Goal oriented
- Good project management skills
- Ability to coordinate activities across several departments
- Strong communication and interpersonal skills
- Solid analytical and decision making skills
- Adaptability