ROLE PURPOSE
- Driving the delivery of the country P&L and cash-flow
- Driving the optimization of the country (market opportunities, setup & capabilities, people)
- Contributing to the continuous development of Syngenta’s strategies
- Ensuring Syngenta’s freedom to operate in-country is maintained
ACCOUNTABILITIES
- Lead, motivate and develop the marketing function as a main pillar of the Commercial Unit Leadership Team to ensure delivery of business objectives
- Drive country strategy development by understanding & responding to the market & co-developing new offers and solutions with Territory Marketing, while challenging status quo to expand company product reach and profit revenues
- Maximize the value of the assets in the Commercial Unit CP portfolio with the support and guidance of the Territory Asset Team & ensure that asset development activities take into account the CU market needs
- Drive excellence in Customer Relationship Management and Campaign execution
- Embed use and optimization of proper functionalities of Salesforce.com to enrich and exploit the customer database to enhance the Commercial Unit CRM strategy
- Ensure Salesforce.com is self-sustaining within the CU and is used to run and measure campaigns & improve Field Force Effectiveness
- Work with Territory Marketing to deliver the data for SmartPlan & develop the Territory Crop Marketing Plans
- Through projects and in country work support the development and successful roll out of ICS offers
- Ensure that growers and influencers are correctly segmented and addressed by the organization
- Review CU asset portfolio decisions to make sure that the right products are developed for the future and the commercial products are managed efficiently along their product life cycle
- Ensure seamless connection between technical, regulatory and customer marketing for an efficient management of assets
- Coordinate launch activities of new CP products
- Ensure value maximization of the assets across crops through pricing and generic defense excellence.
- Review asset portfolio performance and validate gaps to be filled
- Contribute to the local monitoring of the competitive landscape
KNOWLEDGE, EXPERIENCE & CAPABILITIES
Critical experience and knowledge
- Agricultural and/or Marketing degree
- A deep understanding of the country market dynamics (customer, channel and value chain), competitive environment and overall product knowledge.
- Able to conduct effective financial and market analysis
- Solid knowledge base on business strategy and marketing and sales principles
Critical leadership capabilities
- Judgement
- Focus on customer
- Planning
- Execution & Result orientation
- Engage and Inspire
- Self awareness
Critical technical and professional capabilities
- Understands customer needs
- Delivers distinctive value proposition to customer
- Communication and presentation skills
- Understands market dynamics and competitive environment
- Understands channel structure and dynamics
- Excellent interpersonal and team management skills
- Influencing and negotiation
- Innovative and strategic thinking, planning and implementation ability
- Financial analysis
- Communication and presentation skills
- Project management
- Analytical thinking