Key job accountabilities
To define the local brand strategy in the local market in line with the international brand positioning; contribute
to growth by driving new product launches and pillar products.
• Oversee and guide brand development, manage portfolio priorities
• Listen to and develop a deep understanding of local consumers and generate new insights
• Monitor local trends and feed back findings to Zones / DMIs to ensure the perennity of new product
development
• Take ownership of international launches and create the right angle of attack for success in the local market.
Ownership and responsibility for supervising the entire process
• Manage the budget and the financial implications of forecasts
• Lead local adaptation of advertising materials; influence media and promotion recommendations
• Mobilise other departments to support marketing strategies (esp. sales & consumer advisory service)
• Recruit, develop and manage team. Ensure development of expertise and know-how in marketing team
Technical & Professional competencies required
• In-depth sensitivity to our métier (see MAP for details)
• In-depth product knowledge
• Research and market data analysis
• Knowledge of local retail dynamics and environment
• Financial knowledge (P&L, expansion analysis, sales forecasts)
• Advertising and media planning knowledge
• Integrated-communication campaign planning
• English and/or French
• Knowledge of the brand(s)
Must Haves
In addition to the Must Haves for all (Diversity at L’Oréal, FIT, MAP,…)
• Transition to Advanced Management (TAM)
• Managers Recruiting Talent (MRT)
Please note, interviews for this position will take place at our Careers in Africa Recruitment Summit in London, 16- 18th of May 2014. Relevant candidates will be contacted and invited to attend the event.