Job description:
Delight target consumers, build strong brands and generate strong brand building results
Responsibilities:
- Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands
- Develops Brand Essence and Vision (developed or applied from SBU / GMB)
- Key Outputs : List the main areas in which the job must deliver in order to successfully achieve its purpose.
- Measurements / Performance Indicators
- Delivers tastiest and healthiest food/beverage experiences within brand portfolio in a way that contributes to CSV
- Understands shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers
- Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands
- Manages the development and execution of strong functionally aligned brand plans, responsible for the performance, health and strategic alignment. Understands business impact and prioritizes PFME and TTS investment of her/his brands.
- Responsible for the development of OBIs and Big Ideas, engagement strategies and the creation of relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
- Demonstrate leadership and facilitate development of his/her team
Requirements:
Minimum 5 years experience in marketing and 2 years in other function ideally in Sales at Nestlé or equivalent FMCG Experience in leading and managing cross functional teams
Please note, interviews for this position will take place at our Careers in Africa Recruitment Summit in London, 16 – 18 May 2014. Relevant candidates will be contacted and invited to attend the event.