KEY JOB ACCOUNTABILITIES
– Collect and analyse consumer and market insights and competition strategies to make recommendations to management
– Implement new launches, maintain growth in pillar products and animate core catalogue
– Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
– Adapt communication material (imagery, digital, point of sale)
– Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
– Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
– Manage PPP budget and ensure sales forecast accuracy
– Effectively prepare clear messages for senior management
Specific to selective divisions:
– Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand – Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
Specific to CPD:
– Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan
PROFESSIONAL & TECHNICAL COMPETENCIES
• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights BRAND DEVELOPMENT
• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise ACTIVATION EXCELLENCE
• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness COLLABORATIVE LEADERSHIP
• Creates collaboration for bigger success
• Shares & leverages best practices
L’ORÉAL COMPETENCIES
• Acts / leads with human sensitivity
• Displays sensitivity to our “métier”
• Demonstrates entrepreneurship
• Innovates
• Achieves results, with integrity
• Manages complexity
• Interacts effectively