L’Oréal South Africa was established in 1963. The company has five divisions: L’Oréal Manufacturing Midrand (manufacturing plant) and four operating divisions, namely Professional Products Division, L’Oréal Luxe, Active Cosmetics Division and the Consumer Products Division.
Job Purpose
As the Product Manager (Operational Marketing), you will be responsible for organising the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
Key Areas of Responsibilities:
- Collect and analyse consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget and ensure sales forecast accuracy
- Effectively prepare clear messages for senior management
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand (specific for selective divisions)
- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
- Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan for the consumer product division
The Successful Applicant Must Meet the Following Criteria:
- A Bachelor’s Degree in Marketing or related field
- A minimum of 3 – 5 years of product marketing experience in a MNC within the FMCG industry
- Proven expertise in translating trends and consumer knowledge into meaningful insights (integrating retail & shopper insight)
- A successful track record in product launches, campaigns, brand activations
- A strong business acumen with awareness of the competitor landscape
- Excellent communication and presentation skills