Within our agent, the Trade Representative is accountable for the implementation of the sales strategy and plans to develop the volume and visibility of MH Brands portfolio in the designated geographic scope.
Responsibilities
- Developing the visibility of our portfolio in order to develop the business and brands in the designated geographical scope
- Defining, identifying and selecting potential clients likely to prospect and grow the business
- Visiting clients with clear business objectives
- Ensuring compliance with the terms and conditions of sale and be responsible for cash customer collections
- Organizing regular meeting with clients to follow up on trade marketing activities and to implement any necessary correctives actions
- Informing, training and incentivizing clients to develop prescription of our brands
- Ensuring that the 5Ps are always implemented (product, price, place, promotion, prescription) and analyzing the results to implement any necessary corrective actions to reach objectives
- Managing appropriately free bottles and ensuring Brands BTL A&P budgets are properly used in selected accounts to leverage MH portfolio and minimize competition
- Regularly reporting reliable data on all new accounts and providing analysis of the market (consumers, competition, key actors, source of purchase, price strategy and margins….) to identify and follow opportunities for growth
- Ensuring relevant reporting and weekly updates of clients data base system
- Managing individual T&E budget in the most professional manner and operating at all time with high level of integrity
Education
Degree level. Full driving licence.
Experience
Previous experience in Sales/Trade Marketing in the drinks or consumer goods industry. Knowledge of the On Trade sector in Abuja, Port Harcourt or Lagos. Passion for lifestyle & luxury Brands, Wines & Spirits industry knowledge is a plus.
Skills
- Good negotiation skills
- Budget management experience/ease with figures
- Office pack (PowerPoint, Excel, Word…)
- English fluent, French is a plus
- Integrity & Trust
- Excellent communication and relationship building skills
- Presentation skills
- Strong customer focus
- Action oriented
- Strong focus on delivering results / demonstrating perseverance
- Strong self motivation
- Positive and enthusiastic attitude
- Strong team player
- Organisation / Planning / Time Management / attention to details
- Able to deal with ambiguity / change and prioritise