Area General Manager WACA

Job Description

Purpose of the Job

The purpose of the role is to safely deliver current business and create sustainable growth and shareholder value in Aggreko Power Solutions business in West and Central Africa. The role is accountable for a range of areas including: business development; sales & marketing, safe operations, finance as well as people management.

Job Accountabilities/Key Responsibilities

Be Dynamic
  • Establish and develop a high performing team across all business areas and geographies in West and Central Africa
  • Develop and execute effective growth strategies for the business  including active monitoring of markets and competitors
  • Drive the invoicing and collection of payments from customers within debtor day targets.
  • Develop working practices, new ways of working and tools to drive effective business execution

Be Expert

  • Deliver business plans and annual budgets for West and Central Africa Business
  • Ensure monthly revenue / profit budgets and forecasts are achieved
  • Responsible for all permanent premises and business in West and Central Africa Business
  • Effective fleet planning, management and maintenance; ensuring procedures are adhered to and equipment is serviced in accordance with Aggreko’s policies.
  • Oversee internal audit and ensure target grades are achieved
  • Achievement of utilisation, rate per kVA and MVA on hire targets in line with budgets and Plan

Be Together

  • Create a positive safety culture where each employee is actively committed and accountable to maintaining a safe working environment for colleagues and customers and for compliance with Aggreko Health, Safety & Environmental policies, procedures and local legislation
  • Meet and exceed customer expectations through sales account management and service functions
  • Work across Power Solutions and as part of the wider Aggreko leadership team to ensure strategy, objectives and plans are aligned to shareholder expectations and deliver shareholder value
  • Rigorous adherence to Aggreko’s corporate ethics policies.
  • Develop and protect the Aggreko brand and create and deliver effective internal and external stakeholder relations and communications.

Be Innovative

  • Develop product sales plans to deliver growth through sectorization
  • Seek opportunities for continuous change and improvement across all areas, particularly in establishing new ways of working
  • Build an organisation where individuals are developed and engaged to deliver full value to the business
  • Create key customer relationships; grow the customer base and identify new channels to market.

Key Role Interactions


  • AFRICA Leadership Team
  • Aggreko Senior Leadership Team
  • Corporate and Central Functions


  • Customers
  • Partners
  • Sub-contractors

Direct Reports (if applicable)

  • Sector Lead/Area Managers
  • Finance Manager (dotted line)
  • HR Manager (dotted line)

Personal Specification

Person Specification/Job Requirements

The successful candidate must be able to demonstrate examples of the following:

  • Delivery of growth in the P&L of a significant business
  • Effective leadership and development of a diverse team
  • Positive delivery of change management and innovation
  • Leadership accountability in a geographically diverse, complex, ambiguous multi-stakeholder environment
  • Sales leadership – great understanding of different sectors development in the region, be able to identify the trend and develop sector strategy
  • Communicate with Impact – effectively communicates in one-on-one and group settings, and to all levels of the business.

Knowledge/Skillset Required

  • Professional accreditation, university degree or equivalent in at least one of the key areas of accountability for the role
  • Excellent business administration understanding in key areas including:
  • Finance
  • Sales
  • Marketing
  • Technical Understanding:
  • Technical and behavioural safety
  • Engineering and operations
  • Commercial savvy – strong analytical skills and the capacity to solve complex problems and exercise wise decision
  • Change Management – take the responsibility to address organizational issues and make interventions
  • Agile Decision Making – applies rigorous critical reasoning to key issues and makes the right decisions for Aggreko as a whole.
  • ​Build collaborative relationship – builds partnerships and good relationships across boundaries to optimise business outcomes.



Energy & Utilities




Job Level

Mid-Senior Level