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Manager, Intra African Trade Initiative (Intra-African Trade Fair & Exhibitions – IATF Portfolio Management)

Job Description

Vision & Process

The role is supposed to help the Bank to achieve its mission “stimulating  a consistent expansion of and diversification of African trade so as to rapidly increase Africa’s share of global trade, while operating as a first class, profit oriented, socially responsible financial institution and a centre of excellence in African trade matters” by assisting the Bank to organise Intra-African trade fairs (IATF) which will provide trade and market information to assist buyers and sellers to connect and trade with the ultimate objective of increasing Intra-African trade and transforming the continent. 

 
Nature & Scope

The position holder is supposed to assist and support the Managing Director, Intra-African Trade Initiative (IATI) and Head of Unit in;

  • Conceptualizing, planning and implementing the Intra-African Trade Fairs which consist of a Trade Show and exhibitions, Virtual Trade Fair, a Conference Programme, Conference, B2B and B2G Exchanges, Country Days, Creative Summit, Youth Start-Up programme, and Automotive Show;
  • Drawing up the framework and implementation procedures;
  • Putting into place the tools and processes at operational level;
  • Developing programmes to ensure that transactions and Partnerships consummated during the B2Bs are monitored for execution.
Duties &  Responsibilities 
  • Preparing an annual Unit Work Plan and Budget for Management’s Approval; 
  • Preparing an annual Intra-African Trade Fair Work Plan and Budget for Management’s Approval;
  • Planning, implementation and delivery of the physical exhibition component of the trade fair;
  • Planning, implementation and delivery of the Virtual Trade Fair as an on-going Programme.
  • Work with Trade Fair Organisers to ensure that the key performance targets, both onsite and IATF Virtual are met;
  • Ensure the marketing and promotion of the IATF brand and help create more visibility on digital platforms and during exhibitions and expos;
  • Work with IATF2021 Conference Organisers and other colleagues in the planning, implementation and delivery of the Conference component of the trade fair;
  • Work with Host Country, Partners, trade fair Consultant, Organisers, local organising committees and other stakeholders to implement the IATF2021 Work Plan; 
  • Act as Secretariat for the various governance structures including organising and keeping proper minutes of the Internal Intra-African Trade Fair Committee and Sub-Committees; 
  • Act as Secretariat for the  IATF Advisory Council, organize, and prepare minutes of the meetings and follow up on the action points; 
  • Actively engage with and coordinate identified Ambassadors/Promoters of the trade fair;
  • Identify important and strategic events (within and outside the African continent) and support the marketing of IATF at these  events in terms of mobilizing Exhibitors, Buyers, Sponsorships and Delegates All the marketing collateral must be prepared in advance of the promotional missions; 
  • Managing the relationship with stakeholders in relation to the Trade Fair especially with Organisers, Partners and Hosts;
  • Managing and maintaining a database of registered trade fair exhibitors, buyers, conference delegates and visitors, and tracking the sale of  exhibition stands;
  • Monitor the implementation of Work Plans with Roles and Responsibilities for all parties covering the key verticals of the trade fair such as: (i) Exhibition, (ii) Conference, (iii) Promotion (Marketing, Public Relations, Media, Merchandising) (iv) Sponsorship, (v) Logistics, (vi) IATF Virtual, (vii) Business to Business and Business to Government engagement (viii) Creatives Programme (ix) Automotive Show (x) Youth Start-Up Programme (xi) Event and Post Event follow-ups; 
  • Coordinating administrative arrangements such as drafting IATF letters to stakeholders, sponsors, exhibitors, reports of events and meetings, etc.; 
  • Handle the activities required to close out of the trade fair, including an evaluation of trade fairs and ensuring application of lessons learnt in subsequent trade fairs;
  • Support the activities of Advisory Council Committee towards the selection of the Host Country and subsequent engagements with a new Host country towards trade fair preparations;
  • As may be delegated by Senior Management, representing the Bank in high level meetings, fora and making presentations in conformity with the high standards for which the Bank has become known;
  • Carry out any other work related to the Intra-African Trade Fair and Exhibitions; and 
  • Any other duties as assigned by Senior Management

Personal Specification

Skills, Knowledge & Attitude
  • Bachelor’s degree and post graduate degree in Economics, Event Management, Communications, Social Sciences, International Trade, Tourism and hospitality or other  related disciplines from a recognized University;
  • A recognized post graduate professional qualification in a relevant area will be an advantage; 
  • Sound experience of at least 8 years with a relevant company which may be a leading trade policy/promotion organization, think tank, or development/international finance institution/events organisation and familiarity with the practical solutions on aspects of trade facilitation including trade and investment promotion (especially Intra-African Trade and Investment), trade shows/exhibitions and conferences;
  • Experience in Trade Shows and Exhibitions is absolutely essential; 
  • Demonstrated experience in trade facilitation, trade promotion, organising trade and investment promotion events, Business to Business/Government Exchanges and conferences; 
  • Demonstrated experience of general trade and investment issues within the continent (e.g. regional blocs, AfCFTA etc.); 
  • Knowledge of the role of trade and market information in terms of facilitating Intra-African Trade and investment;
  • Ability to communicate and function in a culturally diverse and change oriented setting with good knowledge of banking practices in Africa; 
  • Ability to interact with senior officials of national, regional and international trade and investment bodies and national governments and to represent the Bank in important professional fora where oral presentation of papers will be necessary to high level technical and professional audiences; 
  • Excellent verbal and written communication skills in English. Knowledge of  the Bank’s other working languages is an added advantage (French, Arabic and Portuguese);
  • Demonstrated leadership capabilities, including ability to organize and manage human resources to attain goals; and 
  • Ability to demonstrate proof of passion and commitment to the socio-economic empowerment of African countries and the ability to support the achievement of Afreximbank’ s mandate.

Employer

Sector

Banking & Finance

Function

Country

Job Level

Mid-Senior Level

Salary

Competitive