Brand Manager

Job Description

To develop, manage and lead profitable brand portfolios that satisfy consumers’ needs and deliver sustainable business growth objectives. To align brand strategies with global brand strategy, customised for regional optimisation.

Key customers/ relationships (internal and external):

  • Trade function
  • Africa BU Marketing Team
  • Corporate marketing
  • Finance
  • Advertising and promotional agencies
  • Media agencies
  • Third party point of sale suppliers
  • Research agencies
  • Point of sale production providers

Key responsibilities and functional outputs (KPAs / % time):

  • Strategic/Financial (10%)
  • Align global strategies with internal strategies
  • Developing and implementing brand plans that are aligned to global brand strategies and local market dynamics

Operations (80%)

  • Responsible for managing the budget and marketing
  • Building brands aligned to regional strategy including brand and price positioning
  • Driving product brand innovation and continuous growth within the portfolio
  • Activating the market with an appropriate mix of marketing support programmes
  • Continuously monitor and measure brand performance, taking corrective actions to improve performance as required
  • Working closely with the sales teams to provide and implement solutions to challenges/opportunities in key markets
  • Developing and managing the A&P budget and marketing assets and inventory
  • Planning cycle promotions in conjunction with sales (4A’s)

Relationship Building (10%)

  • Build relationships with key marketing networks
  • Developing strong and effective relationships with external and internal work partners
  • Working closely with the Sales teams to provide and implement solutions to challenges/opportunities in key markets

Working environment (knowledge of special working practices, breadth of management skill required, customer impact, responsibility, efficiency):

  • Brand management
  • Brand knowledge
  • High level customer impact
  • Efficiency in global brand strategy implementation
  • Stakeholder management

Competency Profile:

  • Education and training
  • A marketing qualification and marketing experience in Fast Moving Consumer Goods (FMCG) with good understanding of financial concepts and profitability analysis would be preferable

Relevant experience:

  • Previous marketing experience with successful track record would be advantageous
  • Minimum of 3 years’ experience


  • Good understanding of the marketing environment and existing markets
  • Understanding the channels


  • Excellent communication skills (based on the market including speaking the relevant language of the country) and a good command of the English language
  • Computer proficiency in all MS Office packages (Word, Excel, PowerPoint and Outlook)
  • Ability to build and maintain strategic business partnerships
  • Ability to work effectively as a team player
  • Data analysis to inform operational decisions or activities
  • Ability to evaluate programme effectiveness
  • Ability to coordinate special events or programmes
  • Ability to develop brand plans
  • Compilation of operational brand activity reports
  • A&P budget reconciliation and reporting
  • Briefing and managing marketing/advertising agencies
  • Project management
  • Must have a valid driving licence and be willing to work irregular hours and travel extensively
  • Bias for Action

Values and attributes:

  • Courage

Courage embodies the pioneering spirit. It’s a word that in its French origins talks to our heart and our passion. It talks to our persistence and at times, our contrarian nature!

  • Respect

This means putting people, their views, feelings, opinions and considerations first, before our own. It means being humble and valuing the differences that exist between us.

  • Customer Focus

We exist to serve our customers and consumers. We serve with humility, pride and passion. This means that we have to earn our right to remain relevant in a fast changing world.

  • Integrity

We demonstrate integrity in all we do or refrain from doing, and we always conduct ourselves ethically.

  • Ownership

It means acting as if we own the company, its brands and products. It means loyalty, standing behind our company, its reputation and its people.

  • Collaborate

Teamwork enriches our daily work. It allows us to connect the dots and develop solutions that harness the collective wisdom and experience of people. We think and act outside of our workplace silos, engaging the expertise of our people wherever they are to be found.

Career path possibilities (next higher post):

  • Portfolio Manager

Career path possibilities (nature of work in higher post):

  • Managing cluster of brands and several brand managers

Career path possibilities (competencies required/ desired in higher post):

  • Brand management
  • Integrative marketing strategies