Marketing Manager


  1. Strategy
  • Leading the creation of consumer-driven category, portfolio and brand strategies                                                       – Consumer and market insights, category and portfolio opportunities assessment, roles of brands in portfolio, BWP processes, brand architecture and global marketing rules and guidelines                                                               – Competitive strategy review to define implications and learning
  • Defining marketing strategies to grow the portfolio and the brands                                                                                       — Consumer price point index, packaging, product, brand positioning, brand communications, sponsorships, consumer promotions and resources requirement
  • Sparring and supporting other functional managers in strategy development                                                                     – Long-term strategy and operation policies in marketing, sales and trade marketing
  • Providing strategic input / support to corporate and region                                                                                                 — Regional marketing plan, global and regional projects
  1. Planning
  • Leading the development process of the yearly portfolio and brand plans                                                                           – Target setting, ATL/ BTL budget development, 360 degree communication plan, brand activities calendar, activation plans
  • Championing the communication and alignment processes with key stakeholders to take strategies to action plan           – Agency briefing and management, internal approval from marketing director, corporate and regions, alignment with key stakeholders at the operating environment
  • Challenging and supporting cross function planning process                                                                                               – Market research plan, channel plans, sales plans
  1. Execution
  • Directing and coaching the senior brand managers to execute the portfolio and brand plans                                     – Tracking and recommending consumer price index for own brands against competitors                                       – Delivering brand activation programs as planned                                                                                                                 – Setting KPIs for senior brand managers and brand programs                                                                                         – Keeping ATL / BTL spending within budget
  • Directing and managing agency partnerships to deliver brand strategies                                                                             —– Briefing, supervising and evaluating agency partners to execute brand programs
  • Challenging and supporting cross functions in execution
  • Channel promotions and customer management programs
  1. Monitoring / reporting
  • Using measurement to drive brand performance                                                                                                                       — Track, evaluate and use qualitative and quantitative research to define opportunities and issues for the portfolio and individual brands                                                                                                                                                                         – Regularly review with other functions on key performance indicators for learning and improvement opportunities
  • Tracking, analyzing and using financial information to maximize return on brand investment                                               – Using P&L, ABC costing, GP net by brands and by SKUs to review and decide brand strategies                               – Coaching and challenging team to evaluate ROI of key brand programs
  • Getting insights from market, media and consumers trends

       4. People

  • Leading the marketing team and managing people development                                                                                        — Putting right people in right jobs, people coaching, performance management, personal development, career development and professional coaching


  • Master Degree
  • Business Administration, Marketing management or Economics
  • 8 years minimum in brand management, sales and/or trade marketing. Financially and analytical literate
  • English