About the Role
The Associate, Digital Marketing & Communications is responsible for AFC’s digital presence and serves as the digital centre of excellence within the Corporate Communications & Marketing function. The role manages the Corporation’s website, intranet, social media and emerging digital channels; produces multimedia content and digital storytelling; plans and executes digital, paid and email campaigns; and tracks performance to grow and deepen audience engagement. The role also brings digital innovation including AI-enabled tools and automation to the team and provides digital content and coverage in support of media relations, events and internal communications, ensuring AFC’s digital presence is compelling, consistent and aligned with its strategic objectives across African and global markets.
Requirements
Bachelor’s degree in communications, Public Relations, Marketing, Journalism, Digital Media or a related field.
A minimum of 6–8 years’ experience in digital communications, digital marketing or related roles, preferably within the finance, infrastructure, development or related sectors.
Professional certifications in digital marketing, content creation, analytics or public relations are advantageous.
Excellent written and spoken English; proficiency in French or other languages relevant to AFC’s markets is an advantage.
Expertise in digital marketing and analytics tools, including web analytics, SEO and social media management platforms.
Strong writing and editing skills, with the ability to craft impactful content for a range of digital media.
Proficiency in website and content management systems, and design and multimedia software (e.g. Adobe Creative Suite or equivalent).
Working knowledge of video, motion graphics and photography production for digital channels.
Familiarity with AI-enabled content and productivity tools, and an interest in applying them to communications.
Creativity and innovation in developing digital narratives and campaigns.
Strong collaboration skills, with the ability to work effectively across teams and with external partners.
Results-oriented, with the ability to prioritize and deliver in a fast-paced environment.
Commitment to sustainability and a sound understanding of the African infrastructure and development landscape.
Proactive problem-solver with excellent organizational skills and attention to detail.
Measurable growth in digital engagement — website visits, social media followers and engagement rates — against agreed annual targets.
Timely delivery of high-quality, on-brand digital content aligned to AFC’s communications calendar.
Successful execution of digital campaigns supporting AFC’s key initiatives, with demonstrable reach and impact.
Improved search visibility and performance across AFC’s digital platforms.
Positive stakeholder feedback on digital content and engagement.