Key job accountabilities
To contribute to the growth of a brand on his / her market, by driving new product launches andpushing growth
on pillar products through the implementation of promotional and advertising Excellence for a specific
product(s).
• Implement new product launches and strive to maintain growth on pillar products
• Execute the local adaptation of advertising creative material; implement media recommendation
• Propose and implement promotional and trade marketing plan for product(s)
• Analyse market and consumer data and make recommendations to management
• Interact effectively with other departments (sales, logistics, training department…) to support marketing
objectives
• Manage PPP budget for product(s) and ensure sales forecast accuracy
Technical & Professional competencies required
• In-depth sensitivity to our métier (see MAP for details)
• In-depth knowledge of products/category
• Research and market data analysis
• Knowledge of local retail dynamics and environment
• Knowledge of competitors, markets trends and consumers
• Financial knowledge (S21, Cost of Goods, sales forecasts)
• Media planning knowledge
• Ability to adapt advertising creative material
• English and/or French
• Knowledge of the brand
Must Haves
In addition to the Must Haves for all (Diversity at L’Oréal, FIT, MAP,…)
• Métier seminar (or Fragrance Basics LPD only)
• Media 1: Essentials (CPD only)
• Discovering the World of Professional Luxury (PPD only)
• Salon Understanding (PPD only)
Please note, interviews for this position will take place at our Careers in Africa Recruitment Summit in London, 16- 18th of May 2014. Relevant candidates will be contacted and invited to attend the event.