Profile: Senior Manager Brand & Communication
TECHNICAL / ACADEMIC QUALIFICATIONS :
- Master’s Degree in Marketing or Communication* *Exposure to Mobile telecommunications industry
PREVIOUS EXPERIENCE/SKILLS REQUIRED :
- 7-10 Years in Marketing – Brand Management.
- Cross-Cultural Management Experience.
- Strong Experience in Telecoms – GSM/Fixed Line/internet and Data business.
- Knowledge of Solutions selling.
- Deep understanding of the Cameroonian and West African Market Dynamics.
KNOWLEDGE:
- Knowledge of communication
- Knowledge of Brand management
- Knowledge of Sales &Distribution
- Knowledge of Customer Relationship Management
- Knowledge of consumer behaviour and market dynamics
- Understanding of mobile technology/telecommunications as well as national and global trends
- Understanding of the factors impacting consumer demand
- Understanding of MTN Group strategy
- Financial understanding and business planning basics
- Strategic Marketing
- Knowledge of local and international regulatory constraints around digital contents and copyright
- A broad understanding of the MTN business
- Understanding of market research principles
- A sound knowledge of mobile telecommunications and related legislation, etc.
- An understanding of the principles of effective marketing processes and principles of segmentation
SKILLS/PHYSICAL COMPETENCIES:
- Communication skills
- Strategic Thinking
- Analytical skills and Creative problem solving
- Ability to take clear and economically sound decisions in a fast moving competitive environment
- People leadership and management skills and demonstrated ability to build and energize teams
- Strong “can-do” attitude combined with an ability to take a step back and articulate the strategic implications of key decisions
- Strong relationship building (interpersonal skills) and negotiation skills,
- Business Acumen – a deep understanding of the business as a whole
- Networking skills – the ability to build relationships internally that foster the flow of work
- Flexibility – the ability to adapt and change in the light of changing circumstances / new information
- Marketing and finance skills
- Excellent oral, written and interpersonal skills
- Strong Leadership Skills
- Ability to work under pressure
Main Duties:
- Lead development and management of MTN brand across channels, media and touch points
- Liaise internally and externally to generate leads and plan ways of developing MTN brand and increasing brand Awareness and Affinity.
- Clarify communication objectives and ensure that a coherent message is delivered across all communications clearly communicating MTNC positioning on the market.
- Establish strong relationships with key stakeholders inside and outside the organization – especially the media: TV, radio and Press.
- Commission and manage advertising campaigns, ensuring high quality, value-for-money results, in line with deadlines and brand guidelines.
- Ensure management of external creative agencies as part of this process.
- Ensure measurement of results and communicating your recommendations for on-going improvement.
- Source, manage and evaluate outside agency suppliers and supervise delivery of their work ensure integrated working, where possible.
- Provide key insights into divisional budget planning and maintain overall responsibility for all communications spending.
- Develop a good understanding of the importance of legal and regulatory frameworks.
- Analyse return on Investment and the effectiveness of both Brand and product campaigns against competitor’s activity.
- Ensure timely execution of marketing campaigns.
- Ensure timely Budget control.
- Manage the performance and deliverables of direct and indirect reports to ensure that the objectives of the department are achieved.
- Monitor reports for accuracy and adherence to service level agreements.