Reporting to the Senior Manager-Cloud and Data, the job holder will be responsible for propositions development, packaging, and go-to-market (GTM) activities in support of Safaricom Business enterprise VAS (location based services, mobile advertising, SMS, business applications ,USSD applications) and partnerships in the Enterprise Business development team of the Enterprise business unit.
Responsibilities:
- Identify growth prospects and specific opportunities in the sector;
- Develop and deliver the strategy and roadmap for the Enterprise VAS and partnerships portfolio;
- Create and manage winning partnerships with key stakeholders including Technology and service vendors, commercial partners and internal support teams to create and deliver end-to-end innovation value chains for enterprise customers;
- Stays updated on relevant industry, technology and market trends and combine this with a needs analysis at prospective customers and market segments to identify winning propositions that deliver to the business unit objectives of revenue, retention and innovation
- Formulate, direct and coordinate products marketing activities and policies to promote products and services, working with advertising and promotion managers;
- Identify, develop, and evaluate Go to market strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors;
- Implement market definition and discovery studies and analysis of the findings;
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections;
- Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities;
- Develop pricing strategies, balancing firm objectives and customer satisfaction;
- Select products and accessories to be displayed at trade or special production shows;
- Ensure transfer and sustenance of products knowledge among the Enterprise and Customer support teams including account managers, client service managers, deployment and support teams before launch and thereafter during the product lifecycle;
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends;
- Perform needs analysis at prospective customers and market segments to identify winning propositions for a products portfolio that delivers to the business unit objectives of revenue, retention and innovation CDIs
- Achieve the CDI target for products and innovation for the allocated product stream;
- Ensure high levels of quality and customer experience in launched products through documented, simple, and well tested sales, provisioning and support processes.
Requirements:
- Bachelor’s Degree from a recognized university preferably in Marketing and Sales;
- At least 3-4 Years working experience in a similar role;
- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems;
- Experience in ICT projects management. Certification by a recognized professional body will be an added advantage;
- Knowledge of media production, communication, and dissemination techniques and methods;
- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction;
- Excellent written and verbal communication skills coupled with good listening and critical reasoning skills.