Brand Manager

Job Description

Responsibility for delivery of growth driving platforms including:

Innovation: Lead development of execution plans for the brand’s innovation agenda.
Lead Brand strategy and execution ensuring coordinated plans across paid, owned and earned channels with ongoing analysis and optimization.
Experiential/Partnerships: Oversight for experiential platforms and brand partnerships delivering increased brand equity and consumer trial.
Commercial Support: In conjunction with Consumer Activation (CA) lead the creation of retailer programs focused on the on and off premise channels.
Trade: Develop and enhance relationships with the trade community through ongoing programming providing portfolio education and training.
Lead agency team by fostering strong working relationships and sharing through regular check ins.
Recommends the brand performance interventions.
Responsible and accountable for the brands’ Advertising and Promotions (A&P).
Brand Equity / Shares / Volume / Profit achievement.
Accountable for delivering the brand P&L and leading the business functions that are responsible for delivering the plan.
Supports to deliver the right A&P and investment behind the Brand/Market and ROI KPIS.
Monitoring and Evaluation of key activities and resulting investment decisions.
Support Senior Brand Manager in development of yearly marketing business plan and three-year brand strategy.
Responsible for ad hoc business performance analysis, insight development with planner, and recommendations to address issues or improve existing programming.

What you will need to be successful:

Brand awareness – a clear understanding of brands and marketing mix
Creative and innovative thinking.
Strong business acumen with appreciation for commerciality
Solid analytical and influencing skills.
Self-Starter
Thorough and creative problem-solving abilities, strong verbal and written presentation skills.
Must be able to manage multiple initiatives with strong execution orientation and proper project management abilities.

Key requirements include:

Minimum 5 years of experience in consumer marketing and undergraduate degree (preferred)
Must have deep knowledge of and appreciation for what it takes to build Wines and Spirits brands (Mainstream)
BSc Marketing and/or agency background and/or Beverage alcohol experience (preferred)
Excellent written and oral communication skills
Experience managing creative agencies
Experience with social media and digital marketing
Detail-oriented with ability to work in fast-paced environment
Highly skilled relationship builder and influencer
Ability to demonstrate consumer insight, creativity and flair
Ability to maintain positive outlook amidst challenges and effectively problem-solve and

make decisions
Ability to enroll and motivate a large, complex commercial organization
Ability to manage multiple projects effectively, prioritize and drive to action

Personality Requirements: