Lead the Customer Lifecycle Manager to set up a world-class customer lifecycle program that activates, generates loyalty and accelerates revenue. A high-impact strategist and customer marketer who can oversee planning and prioritization of marketing programs that improve increase ARPU, drive product adoption and reduce churn. Partnering internally to define and run an organization wide processes and customer experiences which efficiently achieve these goals.
- Partner with Marketing Team to identify key campaigns, mechanics and associated dependencies for driving product adoption, retention, and upsell.
- Effectively translate analytics into clear actionable campaigns
- Manage marketing automation including email triggers and batch campaigns throughout the customer lifecycle via the CVM engine and other systems
- Drive continued innovation in evolving marketing Loyalty programs
- Forecast and report results from various campaigns and advocate for resource prioritization
- Articulate program strategy and communicate results to key stakeholders
- Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results