Responsible for overall management of the Ecobank Liberia franchise, the role fundamentally has the responsibility of delivering sustained shareholder returns while protecting Ecobank’s reputation in the marketplace. Furthermore, the Managing Director will be the interface with local board, regulators and to Group Business and Functional Heads on the effectiveness of our governance, controls and risk management structures and process. This role is accountable for overall execution of the Ecobank Liberia strategy of being an efficient player in the local market through the achievement of set key performance indicators.
Business and Financial performance
- Position Ecobank Liberia in line with its overall strategic imperative, as a respected banking institution in the country and responsible corporate citizen.
- Develop a sustainable franchise capable of delivering consistent double-digit revenue and customer acquisition growth.
- Effectively manage the quality of portfolio by meeting set targets for Stage 2 and Stage 3 assets.
- Achieve agreed market share growth by innovation within existing markets and product offerings to continually integrate Ecobank Liberia client services across all segments.
- Lead strategic initiatives that will create business growth, position Ecobank as a premier Bank in the country while increasing shareholders’ value.
Customer Excellence
- Establish and sustain a customer focused business culture, leveraging on people and technology.
- Drive and sustain strategic customer relationships through an active and measurable calling program.
- Drive customer service excellence and ensure competitive solutions and products are consistently delivered to all Ecobank Liberia clients.
- Ensure high customer satisfaction as measured and monitored through Customer feedback surveys.
- Lead Ecobank Liberia to reduce the number of dormant accounts while maximizing crossing selling opportunities.
Leadership and People Management
- Leading “from the front”, communicating effectively, and rallying the troops around a common future vision.
- Creating a positive climate and building credibility with senior leadership.
- Retaining and growing “fit for purpose” capacity, ensuring there is a strong pool of talent.
- Ensure an agile and efficient workforce with the right skills to meet strategic objectives.
- Lead the workforce to become an employer of choice within the local community.
Process, control and operational performance
- Promote high ethical and integrity standards and establish a culture within the bank that establishes and demonstrates to all personnel the importance of controls.
- Ensure there is a strong internal control system in place and monitor its adequacy and effectiveness.
- Ensure embedding of a strong strategy execution culture and practice within the Country.
- Champion cost management initiatives within the Country.
- Ensure all audit Issues are being addressed by the management.
- Champion effective implementation and monitoring of OTR and ROR.
- Leverage the Ecobank Franchise and network to the benefit of the Franchise locally.
- Reviews ALCO and all Strategic Performances of Business committees at the country level.
Governance and Regulations
- Establish strong relationships with local boards and all regulators and stakeholders.
- Build strong risk control governance/ Business Unit Risk Committee and Business Risk and Control Committees.
- Compliance with policies, procedures, laws and regulations.
- Represent Ecobank in various external business associations.
- Ensure adherence by all personnel and departments to Ecobank Policies and Procedures including: The Operations Manual, The Credit Policy Manual, Anti-Money Laundering Policy and Code of Business Ethics.
