Hyde Energy is currently looking for a Sales and Marketing Executives – Lubricants & White Products to be based in Lagos & Abuja Nigeria.
Key Areas of Responsibilities (but not limited to):
Strategy & Planning
- Develop integrated marketing strategies, product pricing and sales plans for the development of commercial products
- Design processes that will guide commercial operations
- Evaluate design and provide resources requirement that will guarantee the achievement of commercial objectives
- Conduct market research, market trend analysis and competitive analysis to identify threats and opportunities and develop marketing plan and activities accordingly
- Monitor market trends, competitor activities and consumer preference and position Hyde’s product accordingly
- Provide reasonable budget assumptions for the sales and marketing division, that will ensure SMART Budget are set
- Assist to develop strategies to expand the customer base and contribute to the development of the company’s brand
Sales & Marketing Management
- Drive and monitor the implementation of the sales and marketing strategy and take necessary action to correct deviations
- Source and manage relationships with and evaluate the effectiveness of outsourced providers of marketing services
- Coordinate and participate in promotional activities
- Execute developed product launches and related marketing initiatives
- Ensure adherence to the sales process to achieve market share gains within key customers segment
- Provide input on the company’s media and public relations advertising
- Ensure all marketing strategies adhere to the company’s ethical code of conduct
Networking & Relationship Management
- Maintains contact and good relationship with all clients and ensure high-level client satisfaction
- Establish close business relationships with the clients’ and act as a contract negotiator in transactions
- Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities
- Identify marketing opportunities by identifying consumer requirements, defining market share, competitor’s share, and competitor’s strengths and weaknesses, forecasting projected business, establishing targeted market share
