The Sales Business Operations Manager will lead and supervise their regional (eastern) sales team. The position-holder will be in charge of designing business strategies and managing all day-to-day operations to guarantee company efficiency.
Summary
- The Sales Business Operations Manager will provide overall leadership for the regional sales organization,
- He / she will develop key sales strategies, route to market and execution plans to achieve the corporate growth objectives in Eastern Nigeria
- He/ She will also be responsible for the human capital development of the Sales Force in South East.
Key responsibilities and accountabilities
The Sales Business Operations Manager is responsible for:
- Assessing and identifying new opportunities for growth in current and prospective markets.
- Develop and Implement Route to Market strategies
- Generating demand & developing new markets through BTL on the ground activity / activations in conjunction with Trade Marketing
- Create regional sales plans and quotas in alignment with business objectives
- Forecast quarterly and annual profits
- Monitor Rebate & Allowances Allocation for Regions/State in conjunction with National Sales Manager
- Identify hiring needs, select and train new salespeople
- Prepare and review the annual budget for the area of responsibility
- Analyze regional market trends and discover new opportunities for growth
- Address potential problems and suggest prompt solutions
- Suggest new services/products and innovative sales techniques to increase customer satisfaction
- Design business strategies and plans to meet the company goals.
- Align sales targets for his/her region and ensures achievement
- Define and monitor sales performance in the various sales channels within geographical scope
- Establish and manage strategic business relationships with key account customers
- Align/set and communicate key priorities and KPIs to sales managers
- Organize, coach, challenge, & develop staff within the sales organization
Reporting Lines: Reports to the National Sales Manager
Direct Reports:
- Regional Business Manager
- Distribution Development Managers
Main Functional Relationships
Key Contacts
(internal):
- Company Management Team
- Marketing Team (Trade Marketing and Brand Managers)
(external):
- Distributors
- Wholesalers
- Retailers
- Vendors
- Key Account Customers
- Regulatory Organisations
- Traditional Rulers
Key Result Area
|
KRA
|
Weightage
|
Performance Target
|
|
Sale Volume and Value
|
65%
|
100%
|
|
Penetration
|
20%
|
100%
|
|
Visibility/Customer Satisfaction
|
10%
|
100%
|
|
Relationship Management
|
5%
|
100%
|
Performance Criteria
- Revenue
- Customer Satisfaction
- Market Penetration/Coverage
- Team Management & Development
- Cost of Serve/sale
- Number of Customers (Distributors, Wholesalers, Retailers, Consumers and Key Accounts’ Customers)
