Area Managers – Abuja and Port Harcourt

Job Description

Job Cards-01-02

Within our agent, the Area Manager is accountable for the development and implementation of MH brands Sales strategy for all channels. The Area Manager is responsible for the management and control of a decentralized team across the area. We have two roles available. One Area Manager for Abuja, and one Area Manager for Port Harcourt


  • Leading, developing, motivating and coaching a team of Trade Representatives:
    • Setting SMART objectives
    • Evaluating performance
    • Managing and controlling budgets (Travel & Expenses, Free bottles and company tools…)
    • Guarantying sales team are operating at all time with high level of integrity
    • Ensuring relevant reporting and weekly updates of clients data base system
  • Contributing to the elaboration of the Annual Budget, Brands and Trade Marketing plans with the Marketing teams and the Market Manager
  • Participating to Budget and Marketing plans processes
  • Developing and executing sales strategies and annual sales plans for all key customers across all channels to achieve brand plans
  • Ensuring volume targets are met through co-ordination of the sales team and through own fieldwork and presence
  • Identifying and recommending new business development and brand development opportunities
  • Identifying high profile on premise outlets to ensure maximum distribution and visibility of portfolio
  • Developing and maintaining a strong network of contacts within major customers to maximize brand opportunities and effectiveness of brand investment
  • Implementing brand strategies through effective customer activity and product visibility
  • Continuously improving account planning
  • Allocating, managing, controlling and evaluating Brand A&P and POS budgets to optimum results
  • Ensuring effective management and implementation of promotional activity in target outlets
  • Gathering and using comprehensive competitor information to minimize competitor activity across the account portfolio
  • Facilitating regular sales meetings with sales team to review progress, plan activity, brief in new initiatives
  • Maintaining a weekly schedule of personal fieldwork time consisting of coaching and developing Trade Representatives on customer visits and management of own customers to achieve personal objectives
  • Managing individual T&E budget in the most professional manner and operating at all time with high level of integrity


Degree level. Full driving licence.



  • Previous experience in Sales/Trade Marketing in the drinks or consumer goods industry.
  • Knowledge of the On Trade sector in Abuja as Area Manager for Abuja
  • Konwledge of the On Trade sector in Port Harcourt as Area Manager for Port Harcourt.
  • Passion for lifestyle & luxury Brands, Wines & Spirits industry knowledge is a plus.



  • Good negotiation skills
  • Budget management experience/ease with figures
  • Office pack (PowerPoint, Excel, Word…)
  • English fluent, French is a plus
  • Integrity & Trust
  • People Management
  • Excellent communication and relationship building skills
  • Presentation skills
  • Strong customer focus
  • Action oriented
  • Strong focus on delivering results / demonstrating perseverance
  • Strong self motivation
  • Positive and enthusiastic attitude
  • Strong team player
  • Organisation / Planning / Time Management / attention to details
  • Able to deal with ambiguity / change and prioritise