Brand Manager

The successful applicant will be responsible for the presence, growth and development of the Moët Hennessy Portoflio within Imexco, exclusive distributor of MH Brands in Ghana. The key brands are Moët&Chandon, Veuve Clicquot, Dom Pérignon, Hennessy, Glenmorangie, Belvedere and Estates&Wines.

Key Responsibilities

 

Route To Market
  • Make sure product is always available at the right price, position, place, with the right promotion : 4 P’s (not necessarily directly)
  • Business development
Communication
  • Master the brand identity and the vision of the brand globally in Ghana
  • Be a brand ambassador with media, customers, business community in the market
Marketing / Trade Marketing
  • Construction of trade and marketing brand plans and implementation
  • Responsible of all marketing events. Liaise with marketing for implementation of marketing events
  • Plan and organize all off trade promotions (incl. promopacks from order to display)
  • Manage POSM inventory and orders
  • Source suppliers
Commercial
  • Know, visit customers and follow key accounts customers with sales team
  • Liaise with sales team for key indicators of performance and management
  • Weekly meeting with commercial team
  • Inform sales of all new arrivals and new products + brief
Training
  • Training and coaching on MH brands to internal and external actors (distributor’s sales team, trade, cosumers, etc.)
Supply Chain
  • Follow up with finance and logistics on orders and shipment plan
Budget follow-up
  • Reconciliation of A&P budget in terms of expenses, budget vs. actual
Reporting
  • Monthly marketing and/or activity report + plan

The MH Brand manager reports to the GM of Imexco and to the MH market manager for Western Africa
They are involved in trainings and Regional MH workshops which involve some travelling (South Africa, France and other countries in Africa).

Qualifications & Experience

  • Business School study, Masters level of equivalent
  • 2 – 3 years experience in brand management

 

Package

  • 2500 USD net per month
  • Car
  • Health Insurance