Industry: FMCG
Report to: Reports to District GM Lighting West Africa
Location: Cote d’ivoire Abidjan
Role Description:
Taking responsibility for representing company’s products in the allocated countries
Develop effective network for company’s products within the region
Taking responsibility for defining and driving the Marketing & Sales strategy as well as key account strategy based upon market requirements
Taking responsibility for setting up the distributor base of company’s products in the allocated countries
Maximizing the value (top and bottom line) of the short & long term business in the regions for company through driving profitable high growth opportunities as well as continuously introducing company spearhead products to the customer base (LED, luminaires, controls)
Secure close cooperation with all Marketing and Sales colleagues and involve them when needed
Managing the entire buying center and all relevant stakeholders of the local distribution partners (e.g. Specifiers, Consultants, installers, end-users)
Expanding the representation of company within the West African countries
Increasing market share and brand awareness within the allocated countries
Task and responsibilities:
To develop and maintain long term relationships with the distribution partners and customers in the countries
Coordinate with local partners and ensure conducting a detailed market study in the focused countries to identify the business potentials
Determine the exact market potentials
Conduct a comprehensive competitor Study
Identify country main investors and developers
To define and execute the distribution and channel strategy (way to market)
To develop the overall lighting strategy including Marketing & Sales plans, Key Account plans in the allocated countries
To meet budgets and agreed targets
To build the company’s brand in the allocated countries
To give technical and commercial training to the distribution partners and their customers
To constantly improving business performance and customer satisfaction, based on gathered market/customer insights
Assist in the securing payment term for all export customers
Responsible for the collection of payments from the clients as per the agreed payment terms
Secure DDP compliance of partners
Willingness to travel
Personal Background (required):
Commercial knowledge of business and buying processes in Francophone countries in West and Central Africa
Networker and effective communicator at wide range of levels
Strong influencing and negotiation skills
Business Development experiences
Marketing experiences
Sales experiences with trade and project business
Commercial talent with solid technical and product knowledge
Strategic capabilities
Strong drive for results and self-motivation
Entrepreneurial attitude
Reliable and integer
Bachelor or Master Diploma
French speaker a must
Preferably, a lady
Experience working in a start-up environment will be a plus