Key job accountabilities
To contribute to the growth of the brand portfolio on his / her market, by driving new product launches and
pushing growth on pillar products through promotional and advertising excellence for a specific product group.
• Manage product portfolio to contribute to brand development
• Implement new product launches
• Contribute to local adaptation of advertising creative material; analyse media recommendations
• Implement promotions and ensure implementation of trade marketing plan
• Listen to and develop a deep understanding of consumers ; develop insights, give feedback and
recommendations on DMI paniers
• Analyse data on product segment/category to make recommendations to management
• Manage PPP budget for group of products and highlight issues
• Interact effectively with other departments (sales, logistics, training departments…) to support marketing
objectives
• Develop and manage the team. Ensure development and continuity of team expertise and know-how
Technical & Professional competencies required
In-depth sensitivity to our métier (see MAP for details)
• In-depth knowledge of products/category
• Research and market data analysis
• Knowledge of local retail dynamics and environment
• Knowledge of competitors, markets trends and consumers
• Financial knowledge (P&L, S21, Cost of Goods, sales forecasts)
• Media planning knowledge
• Ability to adapt advertising creative material
• English and/or French
• Knowledge of the brand
Must Haves
In addition to the Must Haves for all (Diversity at L’Oréal, FIT, MAP,…)
• Transition to Team Management (TTM)
• Media 2: Efficient Strategy (CPD only)
• Word of Mouth in Luxury (LPD only)
Please note, interviews for this position will take place at our Careers in Africa Recruitment Summit in London, 16- 18th of May 2014. Relevant candidates will be contacted and invited to attend the event.