Group Product Manager

Job Description

Key job accountabilities

To contribute to the growth of the brand portfolio on his / her market, by driving new product launches and

pushing growth on pillar products through promotional and advertising excellence for a specific product group.

• Manage product portfolio to contribute to brand development

• Implement new product launches

• Contribute to local adaptation of advertising creative material; analyse media recommendations

• Implement promotions and ensure implementation of trade marketing plan

• Listen to and develop a deep understanding of consumers ; develop insights, give feedback and

recommendations on DMI paniers

• Analyse data on product segment/category to make recommendations to management

• Manage PPP budget for group of products and highlight issues

• Interact effectively with other departments (sales, logistics, training departments…) to support marketing


• Develop and manage the team. Ensure development and continuity of team expertise and know-how

Technical & Professional competencies required

In-depth sensitivity to our métier (see MAP for details)

• In-depth knowledge of products/category

• Research and market data analysis

• Knowledge of local retail dynamics and environment

• Knowledge of competitors, markets trends and consumers

• Financial knowledge (P&L, S21, Cost of Goods, sales forecasts)

• Media planning knowledge

• Ability to adapt advertising creative material

• English and/or French

• Knowledge of the brand

Must Haves

In addition to the Must Haves for all (Diversity at L’Oréal, FIT, MAP,…)

• Transition to Team Management (TTM)

• Media 2: Efficient Strategy (CPD only)

• Word of Mouth in Luxury (LPD only)

Please note, interviews for this position will take place at our Careers in Africa Recruitment Summit in London, 16- 18th of May 2014. Relevant candidates will be contacted and invited to attend the event.