Head of Marketing – Commercial Unit

ROLE PURPOSE 

  • Driving the delivery of the country P&L and cash-flow
  • Driving the optimization of the country (market opportunities, setup & capabilities, people)
  • Contributing to the continuous development of Syngenta’s strategies
  • Ensuring Syngenta’s freedom to operate in-country is maintained

ACCOUNTABILITIES

  • Lead, motivate and develop the marketing function as a main pillar of the Commercial Unit Leadership Team to ensure delivery of business objectives
  • Drive country strategy development by understanding & responding to the market & co-developing new offers and solutions with Territory Marketing, while challenging status quo to expand company product reach and profit revenues
  • Maximize the value of the assets in the Commercial Unit CP portfolio with the support and guidance of the Territory Asset Team & ensure that asset development activities take into account the CU market needs
  • Drive excellence in Customer Relationship Management and Campaign execution
  • Embed use and optimization of proper functionalities of Salesforce.com to enrich and exploit the customer database to enhance the Commercial Unit CRM strategy
  • Ensure Salesforce.com is self-sustaining within the CU and is used to run and measure campaigns & improve Field Force Effectiveness
  • Work with Territory Marketing to deliver the data for SmartPlan & develop the Territory Crop Marketing Plans
  • Through projects and in country work support the development and successful roll out of ICS offers
  • Ensure that growers and influencers are correctly segmented and addressed by the organization
  • Review CU asset portfolio decisions to make sure that the right products are developed for the future and the commercial products are managed efficiently along their product life cycle
  • Ensure seamless connection between technical, regulatory and customer marketing for an efficient management of assets
  • Coordinate launch activities of new CP products
  • Ensure value maximization of the assets across crops through pricing and generic defense excellence.
  • Review asset portfolio performance and validate gaps to be filled
  • Contribute to the local monitoring of the competitive landscape

KNOWLEDGE, EXPERIENCE & CAPABILITIES

Critical experience and knowledge

  • Agricultural and/or Marketing degree
  • A deep understanding of the country market dynamics (customer, channel and value chain), competitive environment and overall product knowledge.
  • Able to conduct effective financial and market analysis
  • Solid knowledge base on business strategy and marketing and sales principles

Critical leadership capabilities

  • Judgement
  • Focus on customer
  • Planning
  • Execution & Result orientation
  • Engage and Inspire
  • Self awareness

Critical technical and professional capabilities

  • Understands customer needs
  • Delivers distinctive value proposition to customer
  • Communication and presentation skills
  • Understands market dynamics and competitive environment
  • Understands channel structure and dynamics
  • Excellent interpersonal and team management skills
  • Influencing and negotiation
  • Innovative and strategic thinking, planning and implementation ability
  • Financial analysis
  • Communication and presentation skills
  • Project management
  • Analytical thinking

Company