Marketing Manager

Marketing Manager

Industry: Banking and Finance

Report to: Head of Retail

Role Description:

The purpose of the role is to develop strategies, coordinate social media and networking activities of the comoany and provide guidance and coordinate launch of new or existing products and services.

Principle Acountabilities

Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.

Overall marketing strategy and execution of plans for the existing products.

Working with product development teams to manage new product development.

Managing launch campaigns for new products.

Managing distribution channels for products.

Ensuring effective, branded marketing communications including the company website, print communication, and advertising.

Managing media and marketing staff and external PR agencies.

Analysis of the effectiveness of all marketing efforts.

Financial Responsiblities

Manage resources effectively and within budget.

Independent Decisions

Collaboration with management & Head-Retail

Managing the Marketing team

Interaction with others

Internal: Regular contact with Corporate staff and Branch staff

External:  Frequent contact with the media and various vendors

Person Specifications:

Qualifications Skills & Experience

Minimum of  5 yrs experience as Marketing manager of large/mid-sized company preferably in a finance company

Bachelors Degree in Marketing or a related field required or Masters in Business or Marketing preferred.

Carry out work in accordance with the company  procedures

Perform the assigned tasks with due diligence

Eliminate waste of whatever form, suggest the use of new practices and contribute to the continuous improvement of the bank

Effective communication skills

Hardworking and flexible individual

Good team player

Coordination skills

Experience in managing external PR and communication