Industry: Banking and Finance
Report to: Head of Retail
The purpose of the role is to develop strategies, coordinate social media and networking activities of the comoany and provide guidance and coordinate launch of new or existing products and services.
Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
Overall marketing strategy and execution of plans for the existing products.
Working with product development teams to manage new product development.
Managing launch campaigns for new products.
Managing distribution channels for products.
Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
Managing media and marketing staff and external PR agencies.
Analysis of the effectiveness of all marketing efforts.
Manage resources effectively and within budget.
Collaboration with management & Head-Retail
Managing the Marketing team
Interaction with others
Internal: Regular contact with Corporate staff and Branch staff
External: Frequent contact with the media and various vendors
Qualifications Skills & Experience
Minimum of 5 yrs experience as Marketing manager of large/mid-sized company preferably in a finance company
Bachelors Degree in Marketing or a related field required or Masters in Business or Marketing preferred.
Carry out work in accordance with the company procedures
Perform the assigned tasks with due diligence
Eliminate waste of whatever form, suggest the use of new practices and contribute to the continuous improvement of the bank
Effective communication skills
Hardworking and flexible individual
Good team player
Experience in managing external PR and communication