Marketing Mger/ Dir. (Brand/Country)

Key job accountabilities

To define the local brand strategy in the local market in line with the international brand positioning; contribute

to growth by driving new product launches and pillar products.

• Oversee and guide brand development, manage portfolio priorities

• Listen to and develop a deep understanding of local consumers and generate new insights

• Monitor local trends and feed back findings to Zones / DMIs to ensure the perennity of new product


• Take ownership of international launches and create the right angle of attack for success in the local market.

Ownership and responsibility for supervising the entire process

• Manage the budget and the financial implications of forecasts

• Lead local adaptation of advertising materials; influence media and promotion recommendations

• Mobilise other departments to support marketing strategies (esp. sales & consumer advisory service)

• Recruit, develop and manage team. Ensure development of expertise and know-how in marketing team

Technical & Professional competencies required

• In-depth sensitivity to our métier (see MAP for details)

• In-depth product knowledge

• Research and market data analysis

• Knowledge of local retail dynamics and environment

• Financial knowledge (P&L, expansion analysis, sales forecasts)

• Advertising and media planning knowledge

• Integrated-communication campaign planning

• English and/or French

• Knowledge of the brand(s)

Must Haves

In addition to the Must Haves for all (Diversity at L’Oréal, FIT, MAP,…)

• Transition to Advanced Management (TAM)

• Managers Recruiting Talent (MRT)

Please note, interviews for this position will take place at our Careers in Africa Recruitment Summit in London, 16- 18th of May 2014. Relevant candidates will be contacted and invited to attend the event.