Marketing /Trade Marketing Management Trainee (Congo & Democratic Republic of the Congo)

DIFFERENT PROFILES FOR THE FOLLOWING ASSIGNMENT AREAS

Marketing

-Brand Management Beer Products

Understand the Brands structure of the local OpCo

Implement Brand strategies and participate in brand events

Propose ways to promote the brand inside and outside organization

-Brand Management Soft Drinks Products

Understand the Brands structure of the local OpCo

Implement Brand strategies and participate in brand events

Propose ways to promote the brand inside and outside organization

Sponsorship and Events

Participate in sponsorship events meant to promote our portfolio

Promote our brands via different forums

-CMI (Consumer Market Intelligence)

Market Share analysis and trends reporting

Media Projects support

Trade Marketing

-Responsible for all brands operating in the point of sale (POS) that can influence Consumer/Buyer behaviour in the (POS).  Ensure that the brands are the first choice for any consumer and client.

Consistently generate innovative insights on shopper and on-trade consumer behaviour by channel that drive channel strategies and plans, in order to create and maintain competitive advantage.

Understand the category, portfolio and brand strategies and objectives in order to incorporate them into channel strategies and plans.

Possess a deep understanding of the needs, strategies and developments of the channel and customer universe in order to create winning channel strategies and plans.

Group outlets which have similar shopper/on-trade consumer needs, motivations and behaviour to enable the effective targeting of our brand offering and activation through winning channel strategies.

Create and embed a clear 3 year strategy for sustainable profitable growth of our portfolio and brands by channel.

Optimise channel profitability and activity ROI in a sustainable way.

Ensure the flawless execution of yearly channel operational plans, delivering agreed objectives on time, on strategy and within budget

POSITION PROFILE

Qualifications: 

Graduate University in Marketing /MBA

Experience / skills required: 

Minimum of 18 months relevant work experience of  experience ideally in an FMG Industry and or/ international environment

-Language(s):   

Fluency in French and English languages required

-Leadership Competencies

–  Put Safety First!

–  Act as an Entrepreneur

–  Collaborate through Trust

–  Focus on Support over Control

–  Keep it Simple

–  Learn, to Improve 

Functional Competencies

1.  Analytic Attitude “open mind”, efficiency, demonstrating innovation in the work to increase performance

2.  Ability to develop and maintain relationships with any actor in the process Trade Marketing, creating synergy

3.  Proactive attitude in communication and interdepartmental interaction: Marketing & Sales

4.  Challenging approach and Influencing skills

5.  Excellent written and verbal communicator at all levels.

6.  Leadership.

7.  Skills and preparation of good business cases.

Other:  The ability to work as part of a team

The ability to work accurately, with good attention to detail

business awareness and management skills;

IT and numeracy skills, with strong IT skills required if managing/operating computerised payroll and benefits systems;

interpersonal skills to form effective working relationships with people at all levels