Product Manager Hennessy VS/VSOP

Within our agent, the Product Manager Hennessy VS/VSOP is responsible for developing and executing the brand plans and marketing programs for Hennessy VS/VSOP, adhering to global guidelines and ensuring brand objectives are achieved. 

Responsibilities

  • Developing and implementing annual brand plans in accordance with Maisons global strategies
  • Establishing good working relationship with Maisons and developing strong customer and sales relationships
  • Providing clear consumer insights (consumer needs, segmentation and value proposition)
  • Creating value by building brand equity with the consumer targets, whilst creating below the line tools to achieve sales objectives
  • Agreeing objectives with sales team, jointly developing marketing and brand plans for channels and key accounts
  • Building and activating the respective brands in the trade (planning and executing tailored events, promotions)
  • Developing and implementing activities to recruit new consumers in close cooperation with sales teams
  • Managing and controlling Brands budgets (A&P, POS, FTT) and promotions to ensure optimal allocation of expenditure
  • Monitoring and evaluating key programs with recommendations for future action
  • Managing local advertising creative development and ensuring optimum media schedules
  • Leading local promotional development (objective setting, implementation and post-evaluation)
  • Developing PR plans, setting objectives and ensuring post evaluation
  • Ensuring that local PR activities and messages are in line with brands strategies
  • Acting as a Brand ambassador internally and externally: Sales Force, Trade, Consumers, Public Relations Agencies, Press, etc.
  • Managing individual T&E budget in the most professional manner and operating at all time with high level of integrity

Education

Degree level. Full driving licence.

Experience

Previous experience in Marketing/Brand Management in the drinks of consumer goods industry. Passion for lifestyle & luxury Brands, drinks industry knowledge is a plus but not essential.

Skills

  • Budget management experience/ease with figures
  • Office pack (Powerpoint, Excel, Word…)
  • English fluent, French is a plus
  • Integrity & Trust
  • Creative thinker
  • Open minded
  • Positive and enthusiastic attitude
  • Strong team player
  • Excellent interpersonal and communication skills within and outside the organisation
  • Strong focus on delivering results / demonstrating perseverance
  • Able to deal with ambiguity / change and prioritise
  • Strong organizational skills & attention to detail
  • Project Management
  • Numeric and commercially aware
  • Presentation skills