Main Accountabilities:
- Leads cross-functional innovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements and to global CatStrat, BrandKey
- Vision and Brand Vision Plan.
- Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential.
- Brings the BVP to life at a local level.
- Identifies competitor assumptions and responses, Customer/channel priorities, Price/value guidelines, and the optimisation of shopper and consumer insight at aregional level and ensuring it feeds into and dovetails with the BVP.
- Works with regional Brand building to translate the BVP into the Brand Marketing Plan. Key to this is clear execution guidelines.
- Manages the development of selected integrated (360) brand communication and develops communication material for exploitation across a number of channels.
- Is the expert voice of the brand in their region from a retailer, shopper and consumer perspective.
- Regional Brand Development director.
- Brand Building in their region.
- Multi-functional project teams.
- Project Leaders of key projects in countries.
Relevant Experience
- Minimum 2 to 3 years relevant brand marketing experience in Brand Building/ Development and/or Customer Development.
- Developing concepts and brand communication
- Business planning and implementation experience as well as project management.
Key Skills
- Understanding Consumers and Shoppers
- Develops and launches relevant innovation and relaunches
- Creates integrated communication
- Monitors progress and takes action.
- Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands
Please note, interviews for this position will take place at our Careers in Africa Recruitment Summit in London, 16- 18th of May 2014. Relevant candidates will be contacted and invited to attend the event.