Sales Manager

Heineken Job Cards-01

Purpose of Job To lead a focused team of dedicated On-Trade BDRs to transform the Formal On-Trade for Heineken


  • Management and achievement of sales volume, value and KPI targets
  • Support the recruitment and lead the functional / leadership development of team, through inspirational in field & classroom coaching
  • Drive the highest standards of executional excellence through the implementation of business plans, trading term compliance, cycle activity, perfect store activation & category management in the On-Trade
  • Foster outstanding collaboration and build relationships with key customers
  • Timely and accurate completion of all administration including database & credit management
  • Work closely with the dedicated Reserve team to ensure the success of our deluxe portfolio in theĀ On-Trade

Education & Experience

  • Appropriate 3 year tertiary qualification (degree/ diploma)
  • 3-5 years FMCG Sales experience
  • Line manager experience and a track record of leading, developing & coaching a team
  • Commercial experience is a plus

Heineken Bahaviours

  • Put Safety First
  • Act as an Entrepreneur
  • Collaborate through Trust
  • Focus on Support over Control
  • Keep it Simple
  • Learn, to Improve
  • L1 L2 L3

Functional Competencies

  • Customer Insight
  • Category, Portfolio and Brand understanding
  • Channel, Shopper and On-Trade Consumer Understanding
  • Route to Market Strategy
  • Route to Market Profitability
  • Customer Management
  • Key Customer Planning
  • Sales Organization and Performance Management
  • Distributor Management
  • Commercial Asset Management
  • Selling and Negotiation
  • Excellence in Execution