Interviewing for this role will take place during the Careers in Africa London Summit on the 18th and 19th of April 2024.
Support the business steering of NIVEA Brand categories for SSA (Management Unit: Southern Africa & Central East West Africa) countries on topline, profitability, and marketing investments by bringing relevant insights promptly to the table to have meaningful discussions, right decisions, and actionable outcomes.
Perform marketing controlling activities i.e., forecast, planning, analysing, create standardisation and digitalisation across SSA with regards to processes, templates, reports, and dashboards used for business partnering with marketing teams.
Business partnering:
- • Be the key contact person for MU Central East West Africa marketing director and SSA marketing teams on NIVEA categories and marketing controlling topics
- • Provide data consolidation, analyses, simulations, and insights to the NIVEA Marketing Controlling Manager – SSA and marketing teams
- • Actively steer the financial performance and defined KPIs for SSA with the marketing teams providing an objective viewpoint on the business situation, highlighting deviations, and initiating countermeasures.
- • Work jointly with marketing directors and marketing teams for innovation business case, identifying white space entry and other business opportunities and support with business cases or investment evaluations, and other marketing-related processes
- • Collaborate closely with sales controllers on the key finance processes, sales & operations planning (S&OP) and business review meeting
- • Support the assortment review process to ensure maximum possible sales are delivered through a minimum possible portfolio of products to meet consumer needs
Marketing Controlling:
- • Prepare monthly category business reviews (Net Sales, Gross Margin, Sales & Margin Driver) with focus on YTD & YTG performance vs Forecast
- • Performance category analysis to identify risks and opportunities
- • Ensure data quality in BASE, marketing budget tracking tool, and use it as a single source of marketing budget steering
- • Support Marketing Controlling Manager – SSA on the marketing budget steering by preparing a monthly marketing budget tracking
- • Ensure the hygiene of the marketing budget booking, including but not limited to reclassify the wrong booking and educate the demand owners
- • Prepare closing activities e.g., monthly/quarterly/yearly accruals & provisions, consumption & release tracking for Marketing Budgeting spends
- • Ensure that all documents especially for YE closing are complete, audit-proven, and stored centrally governed by standardized and efficient processes
Budgeting and forecasting
- • Support the planning process for launch/relaunch and marketing budgets for SSA
- • Create transparency in planning process with regards to:Media investments, Non-working media investments, Customer marketing spends
- • Ensure the data quality in marketing budget tracking tool
Others:
- • Initiate and drive marketing controlling related projects, striving to add value through automation
This role will be based in South Africa or Central East Western Africa
