Long term growth of Eucerin Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy & roadmap. Define and achieve specific net sales and market share objectives through the input/ development and execution of the annual marketing plan.
Responsibilities:
Market Understanding and Development
- • Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives
- • Input into the brand portfolio development and partner with the Global marketing Team
- • Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
- • Build in depth understanding of local consumers and shoppers to input into Consumer market strategy
- • Contribution toward development of annual Consumer Marketing Plan and gain approval for Strategy with the Marketing Manager
Communication Development
- • Lead the adaption of global and regional communication assets for key innovations in the Consumer Marketing Space
- • Develop 360 launch activation campaigns and ensure smooth implementation
- • Execute campaigns to perfection with constant evaluation and optimisation of the creative and media plan for the best possible implementation
- • Responsible for demand forecast meeting to review annual volumes which feed into Sales & Operations Process
- • Evaluate & propose Marketing mix and evaluate media channels
- • Evaluate Brand performance, gather and interpret data & propose activities to rectify poor performance, and spot opportunities / gaps in the market.
- • Responsible for development of brand commercial updates monthly.
Budgeting/Financial Management
- • Responsible for accurately managing allocated budgets throughout the year.
- • Responsible for accurate recons, and media PO tracking.
- • Responsible for maximisation of return on investment by tracking Above the Line campaigns with scan track and PLEs feedback into the business. Implement agreed course correction plans if necessary.
