GOL is seeking a creative, organized and result-oriented Senior Brand Manager to support our business in Nigeria
Take full leadership of a portfolio of brands, coordinating and influencing a cross-department team to ensure brands plan execution, reporting and tracking.
Develop segment 5yrs strategy and ensure sign off from the exec.
Identify and execute 5yrs segment pipeline, as per strategy signed off.
Lead communication and activation planning for the segment, identify the right consumer insights to drive appeal and cut through.
Take full P&L ownership including A&P management and optimisation.
Create and shape brand positioning and marketing strategy with consumer & shopper insights at the heart, including setting vision, objectives, strategies and KPIs to drive brand growth.
Lead key strategic cross-functional work streams.
Responsible for leading and aligning the innovation strategy & pipeline.
Responsible for achievement of financial and market share targets.
Responsible for media & communications strategy; delivering measurable 360-degree activations (ATL & BTL).
Lead direct reports, develop and support them on a day to day basis.
Clear ownership of ongoing brand performance, research and external market trends, and analyze data from various sources to build key brand, retail, shopper and consumer insights.
Consistently undertake Retail and Market visits to identify opportunities to strengthen brand development and positioning.
What you will need to be successful:
Leadership skills with a proven record as a strategic thinker and equally the ability to execute with excellence.
Stakeholder management skills able to influence peers, leadership, exec and corporate teams.
Proven track record in generating growth through creative thinking, NPD management and 4Ps excellence.
A strong drive for results, can do attitude and performance tracking.
Analytical skills and ability to build KPIs.
Passion for marketing, with a solid creative flair and a strong appreciation for insights and digital.
Key requirements include:
At least 7 years’ experience within Brand Marketing (FMCG preferred)
Self-motivated and able to work to own initiative and be hands on
High level of personal organization and attention to detail
Autonomy and ability to drive own agenda
A positive ‘can-do’ attitude with creative flair
Results driven with strong commercial awareness, including full budget management
Capable of problem solving in fast-paced environment
Good strategic thinker with desire to make an impact
Lots of passion for developing brands and ability to influence stakeholders with confidence
Team leader with ability to build strong relationships
Strong analytical skills (IRI/Nielsen/IWSR)
Strong experience in creative/production processes, design and implementation, research and development
A good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns and strategies
Strong understanding of product marketing and good experience in managing the marketing
of a product and liaising within teams and external agencies ATL/BTL
Strong decision-making ability, both in tactical and strategic situations
Comfortable to adapt to change
Relationship management skills
Hands on and a strong focus on results