Vision & Purpose
Inadequate (and often non-existent) information on trade, market, investment opportunities and customs procedures increase the cost of doing business in Africa. For this reason, many African businesses find it easier to trade with entities outside of the region. Indeed, a major impediment to intra-African trade is that people in one African country lack information about trade opportunities in other African countries.
The role is expected to help the Bank to achieve its mission of “stimulating a consistent expansion and diversification of African trade so as to rapidly increase Africa’s share of global trade, while operating as a first class, profit oriented, socially responsible financial institution and a centre of excellence in African trade matters” by carrying out various theoretical and applied economic research and participating in preparation of reports and publications as may be required by senior management.
Nature & scope
The nature and scope of work entails assisting the Bank in and contributing to the realization of the objectives set by Senior Management for the Trade Information Unit. The primary goal of the role will be to manage business strategy and achieve annual revenue targets by driving the adoption of the Trade Portals in the market. The successful candidate will be responsible for:
- P&L management, Business Planning and Business Operations for the portals;
- Working cross-functionally to deliver high quality portal management;
- Developing mechanisms, processes, and measurement of the portals to understand what is working and what needs improvement;
- Conduct monthly and quarterly business reviews and annual resource planning;
- Engaging Third Party Partners to unlock additional growth opportunities;
- Take responsibility for quality control of the final data and information presented on the portals;
- Goal setting and alignment with stakeholders (product & strategy).
Duties and responsibilities
The main responsibility of the Manager (Trade Portals) is to manage all aspects of the Unit’s digital offering from launch, sales, marketing, promotion and market uptake; in addition to managing the third-party relationships vis a vie support, maintenance and future enhancements.
Specifically, the Candidate under the guidance of Head, Trade Information is expected to undertake on behalf of the Bank, among others, the tasks listed hereunder:
- Drive sales activities to maximize revenue opportunities via detailed customer knowledge;
- Liaise between internal teams (Client Relations, Innovations & Product development, and Commercialization & Market Solutions), as a central coordination function, to ensure sales activity for the portals is directed towards areas of maximum profitable revenue;
- Establish intuitive reporting methodologies, perform ad-hoc market analysis as required to support strategy and analyze performance;
- Continuously produce actionable information in support of Retain, Develop and Acquire initiatives – to assist in preparation of customer lists for campaigning, ensure appropriate customer segmentation, and validate campaign offerings;
- Ensure all data sources are leveraged to maximize value;
- Cross-check primary and secondary data sources to ensure adoption of consistent process/methodologies/source data (modelling, assumptions, use of external data sources) for continuous enhancement of the Portals;
- Initiate and coordinate all data collection activities;
- Work closely with other teams in the Bank to anticipate analytic needs and to quantify the impact of existing features, future product changes, and marketing campaigns.
- Analyze, forecast, and build custom reports to make key performance indicators and insights available to the wider Bank;
- Monitor, optimize, and report on marketing and growth metrics- make recommendations based on analytics and customer test findings;
- Measure and feedback effectiveness of Portal Sales and Marketing activities;
- Central administration of the portals- align all teams to ensure data quality and efficient processes;
- Review customer findings, analyze results and share recommendations − Single point of contact inside the Bank for end user issue escalation and resolution (knowledge gaps, defects, enhancements);
- Build business cases and models to quantify new opportunities, using data and sound business judgment.