De Beers

Sector

Countries of Operation

What De Beers Does

We have unrivalled expertise in the exploration, mining, sorting, sales, grading and marketing of diamonds.

De Beers Group is the world’s leading diamond company, with expertise in diamond exploration, mining, grading, marketing and retail. Together with our joint venture partners, we employ more than 20,000 people across the global diamond pipeline, with many of these people in our source countries of Botswana, Canada, Namibia and South Africa. Through our own stores and our partner jeweler locations, our beautiful diamonds and jewellery designs bring joy and meaning to lovers of diamonds all around the world.

We are passionate about our diamonds and where they come from. We believe it is our responsibility to help protect the natural world, and to ensure our diamonds give back to the communities where they are discovered, helping them to thrive. We are leaders in pioneering solutions to ensure our diamonds are responsibly and ethically sourced, and in doing so are driving positive change for the whole industry.

We call our commitment Building Forever; it is a holistic and integrated approach for creating a better future for people and the planet.

Our Difference

Building Forever 2030 Goals

Every De Beers diamond has been on an incredible journey. Forged over billions of years, and discovered in one of four countries, it passes from explorers to artisans before finding its way to you. As the world’s leading diamond company, and in partnership with the countries where we operate, it is our responsibility to protect the natural world and improve the lives of people along a diamond’s journey. This is why ‘Building Forever’ – our blueprint for creating a positive and sustainable impact that will endure well beyond the discovery of our last diamond – is at the heart of everything we do.

To build forever we need to challenge ourselves to do better and push further, which is why we have set ourselves 12 ambitious goals we are determined to achieve by 2030.

Our goals concentrate on four clear pillars where we believe we can make a meaningful impact. These pillars are vitally important not only to our business, but also to our employees, partners and communities across all facets of our operations:

Leading ethical practices
Partnering for thriving communities
Protecting the natural world
Accelerating equal opportunity

Our Culture

What underpins everything we do is the pursuit of brilliance. Our ‘personality’ is precise, compelling and progressive. That is what we want our people to be and what we want everyone to say about us.

We are involved in global exploration, mining, sales of rough diamonds, cutting, polishing and manufacturing diamonds, and selling them to customers. It is our customers’ desire for diamonds that drives us.

Those who work for us are encouraged to acquire the skills they need to advance our business and make a positive difference to their lives and their communities. We invest in our people’s personal development, skills and capabilities and provide a safe and supportive work environment.

Safety and well-being are paramount. They are at the heart of our commitment to zero harm, wherever our people work.

We promote equality and diversity. Indeed, we see diversity as a strength. Our intention is to ensure our workforce reflects the societies in which we operate.