HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. HEINEKEN is the world's second largest brewer by consolidated volume. Present in over 70 countries, employing 81,000 people, HEINEKEN's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio.
In Africa HEINEKEN is present in more than 20 countries, with more than 15,000 passionate and talented employees selling an exciting portfolio of brands, including Heineken®, Primus and Simba.
In its South Africa operations, HEINEKEN brews and bottles a range of premium beers - including Amstel, Heineken and Windhoek Lager - for the local market.
BRALIRWA’s story can be traced back to 1957, when a former Congolese company BRALIMA (Brasseries Limonaderies et Malteries Africaines) decided to establish a new brewery site in the Eastern region of the Belgian colonial territory. The Gisenyi (Rwanda) location was chosen as it was better able to supply both the eastern DRC and Rwanda markets due to its strategic location on the shores of the Lake Kivu. The construction work started in November 1957.
Today, BRALIRWA is one of the largest companies and the highest taxpayer in Rwanda. The Company estimates that it has approximately 94% market share of the commercial beer market in Rwanda and 99% of the sparkling beverages market in Rwanda.